About the Client
MedConnect is a telemedicine platform designed to help healthcare providers expand access to care and improve patient outcomes. Entering the healthcare market required navigating complex decision-making structures and strict compliance standards.
The Challenge
The Problem
MedConnect needed to penetrate a conservative healthcare market where purchasing decisions involve multiple committees, long approval cycles, and high scrutiny around compliance, reimbursement, and patient outcomes.
The Solution
Our Approach
We executed an omnichannel outreach strategy combining LinkedIn and personalized outbound. Targeting focused on hospital administrators and department heads, with messaging centered on compliance, reimbursement data, and measurable patient outcomes. Multi-threaded outreach ensured clinical and administrative stakeholders were engaged simultaneously to accelerate consensus.
The Results
Measurable Impact
Within 180 days, MedConnect secured 80 hospital partnerships across regional and community hospitals. The platform reached a combined patient base of over 500,000 and generated $3.6M in annual recurring contract value.
Client Testimonial
“Healthcare sales are complex. Pipelinelab navigated that complexity beautifully, engaging all the right people at the right time.”
Dr. Rachel Kim
VP of Strategy, MedConnect