About the Client
CareTech Solutions develops innovative surgical devices for ambulatory and outpatient surgical centers. While the product delivered clear clinical value, entering a risk-averse healthcare market required a highly structured and credibility-driven sales approach.
The Challenge
The Problem
CareTech needed to break into a conservative market where purchasing decisions depend heavily on product trials, demonstrations, and clear financial justification. Generating qualified demos with budget-ready centers was the primary hurdle.
The Solution
Our Approach
We implemented a two-phase outbound strategy. The first phase focused on cold outreach to secure product demonstrations with ambulatory surgical centers using Sniper Data. The second phase nurtured post-demo prospects with targeted case studies, ROI calculators, and follow-up sequences. Our team coordinated closely with CareTech’s clinical specialists to ensure smooth handoffs and informed sales conversations.
The Results
Measurable Impact
Within 150 days, CareTech Solutions generated an $8M sales pipeline. The campaign completed 120 qualified product demos and achieved a 42% win rate from demo to purchase.
Client Testimonial
“The quality of opportunities was exceptional. They only booked demos with centers that had budget and genuine interest.”
Tom Henderson
Director of Sales, CareTech Solutions