About the Client
GreenTech Industrial develops sustainable manufacturing materials designed to reduce environmental impact without compromising performance. While the technology was proven, the team faced resistance from enterprise buyers accustomed to traditional materials.
The Challenge
The Problem
GreenTech needed to overcome skepticism around performance, reliability, and cost when compared to conventional manufacturing materials. Convincing large enterprises to trial and adopt a new category of materials required trust, education, and clear financial justification.
The Solution
Our Approach
We launched an education-first omnichannel campaign targeting sustainability officers and R&D directors at enterprise manufacturing companies. Outreach included in-depth whitepapers, sample requests, and invitations to plant tours to demonstrate real-world performance. Post-engagement nurture focused on total cost of ownership analysis and long-term savings.
The Results
Measurable Impact
Within 180 days, GreenTech secured adoption from 35 enterprise clients, including Fortune 1000 manufacturers. The campaign drove annual material commitments totaling 2.4 million tons and achieved 18% penetration across the target account list.
Client Testimonial
“They positioned us as thought leaders, not just vendors. The educational approach built trust that translated into trials and contracts.”
Linda Martinez
CMO, GreenTech Industrial