About the Client
LuxeLiving is a premium furniture brand known for its direct-to-consumer success. To unlock new growth, the team set out to expand into the commercial and enterprise furniture market.
The Challenge
The Problem
LuxeLiving wanted to move beyond D2C and break into B2B sales across hotels, offices, and real estate developers. However, they had no existing B2B sales process, no outbound motion, and no partnerships in the commercial space.
The Solution
Our Approach
We built a complete B2B outbound engine from the ground up. Using Sniper Data, we identified interior designers, commercial developers, and hospitality groups that aligned with LuxeLiving’s ideal buyer profile. Cold email campaigns highlighted high-end portfolio pieces, bulk ordering options, and custom pricing for large projects. Our growth squad handled targeting, messaging, and ongoing optimization.
The Results
Measurable Impact
In just 180 days, LuxeLiving created a brand-new B2B revenue stream that generated $2M in sales. The campaign closed 47 partner deals with interior designers and developers and achieved an average commercial order value of $42K.
Client Testimonial
“We were a D2C brand with zero B2B experience. Pipelinelab built that entire channel for us and it’s now 40% of our revenue.”
Jennifer Park
Founder & CEO, LuxeLiving