About the Client
PayStream is a payment processing platform built for high-volume retail merchants. Entering a competitive market dominated by established processors, the team needed to onboard merchants quickly to gain traction.
The Challenge
The Problem
PayStream faced long, traditional sales cycles of 45–60 days, making it difficult to compete with faster-moving payment providers. Speed, differentiation, and targeting the right merchants were critical to success.
The Solution
Our Approach
We launched urgency-driven outbound campaigns using cold email and Sniper Data. Targeting focused on high-volume retail merchants with clear processor pain points and significant transaction volume. Messaging highlighted zero-fee trial periods, faster settlement times, and a low-friction switch from existing providers. Our growth squad handled lead qualification and rapid follow-up.
The Results
Measurable Impact
In just 60 days, PayStream signed 45 high-volume merchant partners. The campaign generated $12M in monthly transaction volume and reduced the average time to yes to just 14 days.
Client Testimonial
“They understood our competitive landscape and positioned us perfectly. The messaging was sharp and the leads were ready to switch.”
Priya Sharma
Head of Sales, PayStream